More than 700 events · 14m room nights · US$12bn GVA · 49 countries · 180 cities · in the past 12 months
- the operating system for modern visitor economies
the operating system for modern visitor economies
10% of global GDP and jobs rely on tourism. Yet it is still managed in silos with poor visitor economy intelligence
Living Lab’s first economic impact report was for the Singapore Grand Prix in 2012. In 2025 we built a government-grade intelligence platform for the visitor economy
In the last 12 months, we have deployed in 700+ events. They delivered 14 million room-nights and $12 billion in Gross Value Added for the 150 cities that hosted them
- Powering the visitor economy
How it works
- Powering the visitor economy
What we do
- Powering the visitor economy
Let us show you how Living Lab could deliver for you
- Powering the visitor economy
USE CASES
- A blog about travel, development, and the economy
La Sagra
Post COVID tourism recovery – Leisure travel bounced back. Business travel got selective.
We all learned to use Teams, and most routine business travel stopped. But ideas still come from people in a room together, over a coffee, in a corridor, at dinner. That is why business travel is 21% below 2019, exhibition visitors are up 5% and conferences are turning into festivals.
Seven countries bid for 2036: what a Games delivers to its host
Hamburg, Rome and Budapest pulled out of the 2024 race. This time the field is full, and each bidder can build its case on what it has already hosted.
A tourism asset grows on more than its growth story
A hotel, a resort, or a mixed-use scheme fails underwriting when a single route, a single annual event, or a single source market turns out to be carrying more of the demand case than the committee realised. The dependency is the risk, and it can be measured before signature.
Ask a mayor, a tourism board, and a chamber what tourism is worth. Then give them one number they can all grow.
None of the three states what it includes, what period it covers, or whether the money stayed. A footprint figure is only useful when it carries its own definitions, and it is only defensible when it is kept separate from impact.
- Tourism economy R&D development
Advancing the Tourism Industry
- Whitepaper - don't measure? can't govern
- Whitepaper - World Cup V MICE
- Tourism efficiency - the size of the prize
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Living Lab turns messy event and tourism data into visitor economy intelligence and strategy that help communities grow. Bring curiosity and rigour. We will hand you questions nobody has answered yet.